What is the average commission rate for door-to-door sales?

There is no single average — D2D commission rates vary dramatically by vertical and by structure. Fiber typically pays $80–$320 per install. Solar pays $1,500–$5,000 per system or $0.10–$0.40/watt. Pest pays $50–$150 per signed account. Roofing pays 30–50% of gross profit (typically $1,500–$8,000 per job). Alarm pays 24×–32× the monthly recurring revenue (typically $1,200–$2,000 per contract).

What is the highest-paying D2D vertical?

Roofing and solar produce the highest single-deal commissions because the underlying contract values are highest — a roofing job can pay $5,000–$10,000 in commission on a $40k contract; a solar system can pay $3,000–$5,000 on a 10kW system. Fiber and pest are higher-volume but lower per-deal. Alarm sits in the middle. Top-performing D2D reps in any vertical earn $150k–$400k+ annually depending on market and tenure.

How do D2D commission rates compare to inside sales commission rates?

D2D commissions are typically structured as flat-per-deal or percentage-of-revenue, while inside sales (especially SaaS) commissions are typically structured as percentage-of-ARR with quotas and accelerators. The total OTE for a senior D2D closer is comparable to a senior SaaS account executive, but the variance is much higher in D2D — top reps earn 3–4× the median.

How do D2D commission rates change with rep tenure?

Most D2D operators run tiered rate cards. Ramp reps (first 30 days) earn 80% of standard rate, often with a guaranteed minimum draw. Standard reps (30 days to 12 months) earn 100%. Veteran reps (12+ months, performance-gated) earn 110–120%. Top-tier closers earn 120–140%. Effective-dated rate cards mean veterans don't lose history when rates change.

What daily bonuses do D2D companies offer?

Daily bonuses for hitting activity thresholds are nearly universal in D2D. Common structures: $25–$50 for 3+ deals in a day; $75–$150 for 5+ deals; $200–$500 spiff bonuses for hitting weekly or monthly thresholds. The daily bonus is the lever operators pull when they need volume in a specific window — pre-storm in roofing, end-of-month in fiber, weather windows in solar.

How do team-lead override commissions work?

Team leads earn a percentage on every deal their downline writes — typically 5–15%. The override stacks on top of the lead's personal commissions, so a strong team lead can earn $50k–$200k/year in overrides alone. Some operators add a regional manager layer on top (3–5% on every deal in the region). D2DHQ keeps the override hierarchy straight automatically each cycle.

Are D2D commission rates negotiable?

For top performers and team leads, yes. The commission rate becomes a recruiting and retention lever — a top closer in fiber or solar can negotiate 110–140% of the standard rate as a counter-offer if a competitor is recruiting them. The right software lets you negotiate per-rep rates without disrupting team-wide structure or rewriting historical commission.

D2D Commission Rates by Industry — 2026 Benchmarks

Fiber ISP commission rates

Fiber D2D commissions tie to the speed tier and unlock on activation (carrier-confirmed billable, ONT online).

Tier / structure	Typical D2D rate	Notes
Fiber 500	$80–$150 per install	Entry tier, often gigabit-equivalent
Fiber 1G	$150–$220 per install	Most common tier
Fiber 2G / multi-gig	$220–$320 per install	Premium tier where available
MDU / bulk install	$50–$120 per unit	Multi-dwelling unit; lower per-unit, higher volume
Daily bonus	$25–$50 per qualifying day	Hit a daily install threshold (typically 3+)
Referral split	$50–$100 per converted referral	Paid on activation of referred customer
Team-lead override	5–10% of team's commissions	Stacks on top of personal commissions

Top fiber closers in mature markets earn $150k–$300k annually. Fiber commission software page covers the mechanics.

Solar commission rates

Solar pays across milestones — signed, permit, install, PTO. Most teams load 50–70% of total commission on install with the remainder split between earlier and later milestones.

Structure	Typical D2D rate	Notes
Per-watt commission	$0.10–$0.40 per watt	Most common closer commission structure
Flat per system	$1,500–$5,000 per system	Common in dealer programs
Setter fee	$200–$500 per signed contract	Door-knocker who books the appointment
Closer split	70–80% of total commission	After setter fee, with closer running the demo
Permit milestone	10–20% of total commission	Unlocks when AHJ approves permit
Install milestone	50–70% of total commission	Unlocks when system is mounted
PTO milestone	10–30% of total commission	Unlocks when utility flips meter

Pest control commission rates

Pest D2D pays a flat per-account commission scaling with service frequency and contract length. Quarterly contracts pay more than monthly because contract value is higher.

Service tier	Typical D2D rate	Notes
Monthly service	$50–$80 per account	12 treatments per year
Bi-monthly service	$60–$100 per account	6 treatments per year
Quarterly service	$80–$150 per account	4 treatments per year, higher contract value
Specialty (termite/mosquito)	$100–$250 per account	Premium service plans
Daily ramp bonus	$25–$50 per qualifying day	Hit a daily account threshold
30-day ramp bonus	$500–$1,500 flat	Common in summer programs
End-of-season retention bonus	5–15% of cumulative earnings	Tied to attrition rate and full-season completion

Roofing commission rates

Roofing typically pays a percentage of gross profit (margin after material and subcontractor costs), not a percentage of contract value. Some retail shops use contract-percentage instead.

Structure	Typical D2D rate	Notes
Gross profit percentage	30–50% of GP	Most common in established shops
Contract percentage	5–10% of contract value	Simpler but margin-blind
Canvasser fee	10–30% of total commission	Pays for the door-knock and inspection appointment
Closer share	70–90% of total commission	For inspection, scope build, and contract close
Supplement commission	Same percentage as base deal	Insurance approves additional scope

Alarm / security commission rates

Alarm commissions are calculated as a multiple of the monthly recurring revenue (RMR). The multiple varies by rep tier, dealer program, and the customer's credit tier.

Tier	Typical multiple	Example: $50/mo RMR
Ramp / new rep	20× to 24×	$1,000–$1,200 commission
Standard / tenured	26× to 32×	$1,300–$1,600 commission
Top tier / dealer-program leader	33× to 40×	$1,650–$2,000 commission
Install bonus (some dealers)	$100–$300 flat	Layered on top of multiple

Methodology and caveats

These ranges are aggregated from D2DHQ customer rate cards, public dealer-program documentation, and operator-provided benchmarks across the five verticals. They represent typical ranges, not absolute floors or ceilings. Actual rates vary by:

Market. Rural fiber pays more per install than urban fiber because acquisition cost is higher per door knocked.
Carrier or installer. National carriers pay different rates than regional partners.
Rep tenure. Veterans earn 110–140% of the rates above.
Contract length and ARPU. Higher-tier services pay more.
Negotiation. Top performers and team leads can negotiate above standard rates.

Use these benchmarks as a starting point for your own rate-card design, not as the final answer for your specific market and roster.

Configure your rate card during setup.

After the one-time $500 setup fee, we'll collect your current rate card, map it to your vertical and pay cycle, and audit the first run against your source numbers. Setup takes 5–7 business days after the required files arrive and includes a 30-day money-back guarantee.

Start $500 setup

How to pay D2D sales reps — operator playbook.
Commission clawback policy for D2D teams — clawback design.
All D2D industries — vertical-specific commission mechanics.

D2D commission rates by industry.